Your View Matters.

Relief Windows is a Louisiana-based company seeking to build early brand recognition with Gen Z consumers—establishing trust now so the brand is top-of-mind when they become future homeowners. Through audience research, we identified key behavioral insights, including high engagement with digital study platforms like Quizlet, frequent email usage, and strong online presence overall. Our campaign idea, “Your View Matters. Transparency Is Our Priority.” positioned the brand around both literal product benefits and values-driven messaging. The integrated solution spanned print, digital advertising, and an interactive web experience to meet Gen Z where they already engage. My role included developing the core campaign concept, designing a Quizlet ad, creating an email newsletter series, building the landing page, and producing an interactive video game experience to drive engagement and brand recall.

LANDING PAGE

CAMPAIGN SLOGAN

Campaign Objective

The objective of this project was to develop an integrated marketing campaign for Relief Windows that connects the brand with its target audience through a cohesive concept executed across multiple media channels. The campaign required strategic thinking, creative development, and clear presentation of ideas across digital advertising, print, outdoor, social media, experiential marketing, and NIL opportunities. The goal was to create a unified campaign message that effectively engages consumers while demonstrating a comprehensive, multi-platform advertising strategy.

SOCIAL MEDIA PROMOTIONS

SOCIAL MEDIA PROMOTIONS

EARNED MARKETING

Digital Advertisement

Our target audience, Gen Z students, spends a significant amount of time on Quizlet while studying for exams and tests. Quizlet operates on a freemium model and serves ads to non-subscribed users, it presents a strategic opportunity to introduce Relief Windows to this audience within a platform they already engage with regularly. I created an advertisement on Quizlet to reach our audience.

QUIZLET PROMOTION

Interactive Experience

Gen Z audiences are highly engaged with gaming, whether on consoles or mobile devices, making interactive content an effective way to create memorable brand experiences. To leverage this behavior, I developed a paint-styled interactive game in which players control a character cleaning windows. The concept combines entertainment with brand messaging, encouraging users to engage with Relief Windows in a fun, memorable way while reinforcing the company’s core service.

INTERACTIVE PROMOTION

Email Marketing

This project also required the development of an email marketing concept. I designed this email mockup to promote special offers and provide relevant information to potential clients on the brand’s email list, with the goal of driving engagement and encouraging conversions.

EMAIL MARKETING MOCKUP

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PRINT AD SERIES

OUTDOOR AD SERIES

Relief Windows