AT&T NSAC

My Roles

During my capstone semester at Louisiana State University, our team placed third in District 7 of the National Student Advertising Competition (2025). Our objective was to make Gen Z crave AT&T by developing a strategically grounded, yearlong campaign aligned with the client brief and brand guidelines. Over the course of two and a half months, we transformed audience insights into a fully integrated campaign platform. I was apart of two teams, the creative team and the plans book design team. As a creative strategist, I collaborated with 14 teammates to brainstorm, mockup, film, edit, and produce original photo and video content. For the plans book, I worked with three other designers to organize and present the copywriters work in a concise 12-page campaign book that clearly positioned our strategy, creative executions, media plan, and projected impact. I designed custom graphics tailored to the copy, ensuring each visual reinforced both the brand objectives and the overall design strategy. I was chosen to be the lead designer for the plans book and this came with the responsibilities of overseeing the entire project, communicating and coordinating with the other teams, and directing the design team through many meetings.